Creating a Value-adding Intellectual Property Strategy - a Discussion on Best Practices (Perspectives from China & Europe)

The Technology, Media and Telecommunication Industry (TMT) Sub-Committee of ACC Hong Kong invites you to the following breakfast event, hosted by Conventus Law.

TOPIC: Creating a Value-adding Intellectual Property Strategy - a Discussion on Best Practices (Perspectives from China & Europe)

Enjoy breakfast whilst discussing the latest developments in China and Europe regarding IP protection. In-house counsel dealing with patent matters can gain better strategies to protect your IP in China and Europe and exploit your assets in China and Europe.

AGENDA:

Commercially Oriented IP Strategy Considerations 

• IP drivers including business scenarios and unique selling points
  
• IP anchors in the business domain
  

IP Strategy Execution

• Creating rights
  
• • Quality prerequisites 
  • Patent developments in FinTech 
• Safeguarding profit margins/ brand strength 
  
• • Monitor/review competitors’ activities to find possible infringers  

Assessment of Commercial Impact on Profit Margins/ Revenues/the Brand in relation to Potential Infringements

• Thresholds, Priority setting, Enforcement goals
  

Dispute Resolution/ Enforcement/ Licensing matters

• Recent developments in patent litigation in China
• Licensing matters
  
• Communication - Increases the value of the IP portfolio

MODERATOR:  

Nick Seddon, Director, Seddon & CO

PANELISTS:

	Ai-Leen Lim, CEO and Principal Counsel AWA Asia  Ai-Leen heads up the firm’s Asia offices and manages its headquarters in Hong Kong, as well as its wholly owned Chinese IP consultancy, AWA IP (Beijing) Co, Ltd. One of AWA Asia’s unique aspects is that its Beijing office is a locally licensed trademark agency and IP consultancy, which files and enforces trademarks in China directly before the Trademark Office and administrative authorities. It is worth noting that the scope of these services is the widest allowed for foreign players in the Chinese market. Ms Lim advises clients on IP portfolio management in China, Hong Kong and internationally, with a special focus on brand management and social media matters. She is experienced in contentious and non-contentious trademark, design and patent registration, protection and enforcement matters and IP transactions, as well as advertising, consumer law and related regulatory issues in conjunction with market entry and product promotion, particularly in China.
	Xiaofan Chen, AWA Asia, Parnter Xiaofan’s practice concerns patent prosecution, litigation & strategy. Xiaofan advises clients on patent prosecution and litigation, undertaking client counseling work relating to patent rights in China. His technical fields cover mechanical engineering and manufacturing, laser imaging and printing technology, computer science, internet technology, e-commerce, and business method. In addition to filing applications and securing patents on behalf of large number of international clients before China’s SIPO, Xiaofan also assists domestic applicants in securing their patent rights before certain major patent offices in other jurisdictions.
	Lars Nilsson, AWA, Partner - European Patent Attorney  Lars' practice includes expertise in civil engineering, fixed constructions, mining and medical technology. Lars drafts and prosecutes patent applications worldwide for local and international clients and is also frequently involved in conducting infringement and validity investigations and freedom-to-operate analyses. He is also Team Leader of Awapatents MedTech Specialist Team. Lars worked for nine years as a patent examiner at the EPO in Munich.

EVENT DETAILS:

If you have any suggestions for topics or speakers for future ACC Hong Kong events, please let us know at events@hkcca.net.

Please note currently this event is exclusively for ACC Hong Kong members. If you are not an ACC Hong Kong member but you want to attend this presentation, you need to successfully apply for membership at www.hkcca.net and pay the membership fee before registering for the event. If you have any membership queries, please contact ACC Hong Kong Secretariat on info@hkcca.net or (852) 2516 7007.